Adelaide SEO: SEO Trends to Watch Out For in 2023

Keep abreast of SEO trends to optimise your website in 2023, as they could change quickly. In this blog we’ll outline some major SEO developments to watch out for in 2023.

One Adelaide SEO trends to pay attention to is featured snippets. Optimising pages with these snippets can increase click-through rates and organic traffic significantly.

1. Voice Searches

Voice search is one of the fastest-growing trends in digital marketing and an essential element of SEO. Users can conduct searches hands-free without touching a keyboard; voice search can be found across devices including smartphones, tablets, computers, smart TVs, cars and home appliances.

Search is becoming a more conversational method, so marketers must use long-tail keywords that match user intent – this includes words such as who, what, when, where why and how. Furthermore, marketers should emphasise local search results since users tend to look for businesses near them.

2. Semantically Related Keywords

Semantic SEO takes into account natural language and context when ranking search results. Furthermore, latent semantic indexing (LSI) keywords help search engines better interpret search queries’ meaning and intent compared to simply using one keyword on each page on your site, which could mislead users while harming SEO efforts. This approach is more accurate than using just a single keyword per page as this could potentially mislead search engines as to their meaning and intent and negatively affect user experiences and SEO rankings.

Another Adelaide SEO trends is LSI keywords are words and phrases that deepen the subject matter of your content, helping Google better understand it and rank you higher for related searches. For instance, when someone types “marketing visuals” into Google Search they could be searching for images, tips & tricks or how-to videos.

To maximise content optimisation, utilise an LSI Graph or Moz and Ahrefs tool to generate a list of LSI keywords for your primary keywords. Also consider analysing competitors’ pages with these tools so as to find relevant phrases that you can then incorporate into your own writing to improve relevance and outrank competitors.

3. Content Marketing

Content marketing is an approach to creating and disseminating valuable content to attract potential customers. This may take the form of blog articles, infographics, video blogs, podcasts, ebooks or anything else your target market may be searching for online. By targeting relevant keywords or topics with your content you can reach those searching for those terms more easily, thus ranking higher on search engine results pages (SERPs), driving more visitors to your website.

Content marketing entails creating and disseminating material that will help your target audience solve their problems or questions. This may involve drawing upon customer data and insights, unique perspectives or viewpoints or even thought leadership within an industry to generate compelling and relevant content that builds brand recognition, trust and authority with your audience.

Keep abreast of Adelaide SEO trends to make sure that your content is optimised for search engines. Use tools like BuzzSumo to identify what is trending within your industry and use that insight to inform your own strategies. Also be sure to regularly review on-site SEO analytics to gain an idea of which pieces are performing well or need improvement.

4. Content Automation

Automated processes exist to make life simpler; whether that means an automatic mixer for speedier baking or power windows on your car. Content marketing and SEO automation follow this same principle – its goal being to remove repetitive manual tasks while freeing up marketers to focus on higher value initiatives.

Content automation not only saves businesses time and effort, but it also allows them to easily track and optimise SEO efforts more easily – helping ensure content meets Google’s algorithm updates, values, and goals.

However, it is essential to remember that content automation tools alone will not guarantee SEO success; humans still require creating engaging, relevant content to draw customers in.

5. Google Instant

Google released several algorithm updates during 2022 that had an immediate impact on SEOs and required them to adapt their strategy accordingly. As long as marketers continue creating valuable, informative content that answers user searches efficiently, they should remain competitive in SERPs.

Google Instant is an innovative search feature that shows search results as you type your query, allowing for instantaneous refinement of thoughts while saving two to five seconds per search query. As a result, it reduces spelling errors while providing users with better qualified search results.